A mother of two from Sacramento, Calif., says that McDonald’s uses toys as bait to induce her kids to clamor to go to McDonald’s and to develop a preference for nutritionally poor Happy Meals. With the help of the Center for Science in the Public Interest, today the mom, Monet Parham, is filing a class action lawsuit aimed at stopping McDonald’s use of toys to market directly to young children. The suit will be filed in California Superior Court in San Francisco shortly after the court opens for business Wednesday morning.
According to Parham, the main reason her six-year-old daughter, Maya, asks to go to McDonald’s is to get toys based on Barbie, i-Carly, Shrek, or Strawberry Shortcake. The food seems almost beside the point to the kids, says Parham, because the toy monopolizes the attention of Maya and her two-year-old sister Lauryn.
You can find the lawsuit here. It reads like an episode of Super Nanny with Parham as the inept adult unable to deal with the stresses of parenthood:
107. Although Parham frequently denies Maya’s repeated requests for Happy
Meals, these denials have angered and disappointed Maya, thus causing needless and
unwarranted dissension in their parent-child relationship.
108. Maya’s exposure to Happy Meal marketing has undermined Parham’s
parental authority, because the advertisements result in Maya’s desire for poornutrition Happy Meals, and inability to understand why Parham will not generally buy them for her.
Of course, the degrading language of Parham's ability to parent, is intentional to establish some claim of damage. I’d be willing to bet Parham is in fact both a) a government employee and b) some sort of activist for children’s health. I know for sure that the consumer group CSPI that Parham is working through is a far-left activist group.
Regardless, the money line from this outrageous lawsuit is where the left comes out against “Pester Power:”
104. Maya learns of Happy Meal toys from other children in her playgroup,
despite Parham’s efforts to restrict Maya’s exposure to McDonald’s advertising and
access to Happy Meal toys. This is McDonald’s advertising directive – to subvert parental authority and mobilize pester power in order to sell unhealthful meals to kids using the lure of a toy.
Since when has the left abhorred the use of Pester Power? Does this mean that parents on the right can now begin launching massive lawsuits against school district's for using “marketing practices are unfair to members of the Parent Class” with regards to global warming?
Hey, if the left wants to open the door...
Also...leftist CA moonbattery on full display
Hot Air Pundit has Monet Parham on video.
Pro-choice liberals? Not quite