Ladies: Would you put "Double Down" on your Hindside for $500 KFC Dollars? Queue the Crickets as NOW Cries Foul (pun intended)


by the Left Coast Rebel

A story a little from the lighter side:

KFC wants folks to watch its backside.

Or, more precisely, the backsides of female college students it's recruiting to promote its hot new bunless Double Down sandwiches.

Women on college campuses are being paid $500 each to hand out coupons while wearing fitted sweatpants with "Double Down" in large letters across their rear ends.

The promo comes as KFC is in the doldrums domestically. The world's largest chicken chain's U.S. same-store sales fell 7% in the second quarter. Nearly all its growth now is in international expansion.

Last week, the chain confessed that more than six in 10 Americans ages 18 to 25 — the chain's key demographic — couldn't identify who Colonel Sanders was in the KFC logo.

Now, it's turning to cute women parading around campus with "Double Down" emblazoned across their fannies.
NOW predictably says Boo! over "Double Down" asses because a). people are having a good time, b). there's profit involved and c). unlimited, full term abortions are more likely (no, wait, they love that, actually):
The nation's largest women's group doesn't like it one bit. "It's so obnoxious to once again be using women's bodies to sell fundamentally unhealthy products," says Terry O'Neill, president of the National Organization for Women. What's more, she says, KFC has forgotten something important: Women make more than half the decisions about what to eat for dinner.

But KFC marketing chief John Cywinski says it's an effective way to catch the attention of young men — KFC's key customers and the biggest fans of Double Down.

3 comments:

  1. So would it be okay if women's bodies were used to sell say tofu or organic strawberries, fundamentally HEALTHY products? Just curious.

    Terry, you're lame. I think this is clever and if the college girls are fine with selling chicken on their butts, who cares?

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  2. From the same group that not a word is said about the barbarity of which Muslim women are subjected to. Irrelevant does not begin to describe this group of clipped hair mean faced "women".

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  3. Frankly, given the sluttiness that NOW had made the modern woman, I'm shocked they got the ladies to cover their buns at all.

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